Boeing (NYSE: BA) announced its investment in C360 Technologies, a Pittsburgh-based company focusing on 360° video and augmented/virtual reality. It is the latest investment by Boeing HorizonX’s venture arm established earlier this year.

Potential aerospace applications of C360’s innovative video technology include more capable autonomous systems and other advanced platforms.

C360 Technologies focuses on linear and over-the-top (OTT) broadcast quality video solutions.

“Since the inception of our company, we’ve been fortunate to work with some of the best organizations in the world, integrating C360’s technology into sports telecasts viewed by international audiences,” said Evan Wimer, CEO of C360 Technologies. “It’s extremely gratifying that Boeing HorizonX has recognized our contributions to the sports broadcasting industry, and at the same time envisions how C360 could be utilized in future Boeing applications. We’re confident that Boeing’s investment into C360 will propel and inspire us to further advancements in the 360 VR/AR industry.”

Outside of venture investments, HorizonX is seeking unique business opportunities and non-traditional partnerships for the company’s aerospace technology using disruptive innovations and business strategies.

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